THE FUTURE OF FAST FASION | FINAL DA + CONTEXTUAL REPORT

My DA

Links to each video essay: 3 part series

pt.1 | All About That Fashion, watch HERE

pt.2 | SHEIN, SHEIN, SHEIN, watch HERE

pt.3 | What will fast fashion look like in the next 10 years?, watch HERE

Conceptual Report

My project’s concept is to shed light into the world of fast fashion and what implications it has on the fashion industry. Fast fashion. Retailers such as SHEIN, have been able to drive down apparel prices while by and large expenses for retail products has kept on crawling increasingly elevated, further filling the buyer interest for modest stylish. My project was indented to look into the future of fast fashion and the impact it has on the fashion industry and where online shopping will be in 10 years time? How will fast fashion evolve/develop over time? Will the destructive environmental impact that fast fashion causes continue or will fast fashion come to a dead end for good? These were all questions that I was curious about and lead me to develop my DA which I knew would be of great interest to my target audience. My target audience is aimed towards university-aged fashion consumers, as they typically want to make more ethical purchases. I believe that my DA has answered all the above questions and more. I also believe that my DA has reached to a wider audience than just my suggested target audience and the feedback was positive from my pitch, to my beta, to my final DA. The feedback I have received after each uploaded video essay has been positive and it has been good to know that my followers and target audience are learning about new things they didn’t quite know about before. I wanted to showcase the dangers of fast fashion and how we as a team and a group of women interested in popular fast fashion brands, including SHEIN, can strive towards a better and more ethical change. I found that a lot of my audience really cared about the environment and was shocked to hear how bad fast fashion impacts the environment (video essay pt.3). However, shocked at this news, they were more so disappointed in themselves that some of them still shop with fast fashion retailers such as Forecver21, Zara and H&M. In my pitch video, I recommended a various amount of ethical fashion brands that many viewers found quite interesting and helpful. I even had viewers report back to me saying that they hadn’t of known about these ethical brands before and had no idea that there were so many, they will defiantly look into their websites for a better and more ethical change. On another note, I believe that the future of fast fashion will not go anywhere too far anytime soon, however, I do see the future of fashion retailers upgrading their selling techniques by incorporating viral reality to virtually try on clothes online, seeing it on yourself will give customers that extra bit of confidence they need when buying blindly. I believe that this will be the major change and impact made into the fashion industry, especially fast fashion (since they are saving so much money already on cheap production), in 10 years time.

I believe that my DA addresses the DA focus in regards to pointing out the short-term and long-term implications of fast fashion in the future. Fast fashion, in the short run, will continue to succeed online, especially in this day and age, a lot of consumers, especially my targeted audience would not only want to shop ethically, but on the other hand, to shop reasonably and want to save money. Hence why I believe that fast fashion will continue the way it is, although I do not see it getting bigger overtime. I see fast fashion staying the same, and as we evolve more into the future, prices will go up and fashion production will become more ethically made. In the long term, virtual reality will defiantly become more a norm when shopping online and fast fashion will defiantly fade away, however, this still impacts the environment. Whilst fast fashion may be dialling down, customers want to start throwing away their cheap clothes and start purchasing new clothing from more ethically sourced brands, hence hindering our environment. According to an article written by Natasha Marsh, “Over half of fast fashion items are thrown away in under a year. When a shirt or pair of pants cost less than $20, it’s easily seen as disposable. As consumers, we feel more comfortable disposing of cheaper items than expensive ones – further hindering our planet (Marsh, 2020). ” So even though customers may be slowing getting sick of fashion fashion, in the next 10 years, the environmental impacts could only be getting worse!

Moreover, I continue to fear that consumers will have analysis paralysis. They will need to settle on better design decisions, yet with the plenty of data and disarray about which brands’ general assertions to accept, purchasers will not realize what to do and get overpowered. “At the point when a brand doesn’t convey what [people] may need in an in vogue decision or the value point is not even close to reasonable or moderate, they will at that point pick their pockets over their effect much of the time,”

At last, as shoppers, we have an enormous obligation in finishing quick design. As indicated by Renouf, “our mentality needs to move away from the way of life of moment delight and realism that frequently goes connected at the hip with misuse.” We need to put the uprightness and regard of piece of clothing laborers and the climate first, rather than burning-through to burn-through. “Purchase with your inner voice – something that is significant to you,” Leung supports. “Try not to go modest, on the grounds that that is not supporting whatever’s acceptable.”

References

Marsh, N., 2020. Will Fast Fashion Survive the Pandemic?. [online] Popsugar. Available at: <https://www.popsugar.com.au/fashion/will-fast-fashion-end-48036994/>

[Accessed 3 June 2021].

MARK214 | CONTEXUAL STATMENT + DA

HERE is think link to my DA 60 second presentation with rave music in the background for added fun 🙂

My group and I created an innovative robot shopper named MARK214. Our product is a robot designed to independently move throughout a supermarket to assist shoppers in the store. The robot’s PR nickname is ‘Markey’ – a unisex name derived from ‘market’ – thus personalising and humanising the robot. MARK214 looks like a traditional robot – with a head containing an electronic Light Emitting Diode (LED) screen at the front – featuring a face that can communicate via the written word, images and pictures and can form facial expressions to show emotion. Another, larger screen located on its chest can display specific product information, i.e. in-store location, price, any ingredients and/or nutritional values. MARK214 will print out customers’ shopping lists and coupons related to sales items. MARK214 will have a torso, movable arms and legs and will sit on a base with concealed wheels to enable its movement around the store, because humans relate better to a machine replicating themselves. According to the article, ‘Robotics Facial Expression of Anger in Collaborative Human-Robot Interaction’, by Reyes, Meza and Pineda, “Facial expression … helps to synchronise, organise, and complete social interactions. …artificial emotional systems have been proposed to enhance the interaction between humans and robots.” (Reyes, M, Meza, I, Pineda, L, 2019).

According to Ben Forgan’s report, ‘What Robots Can Do for Retail’, “Robots have the potential to be an extremely beneficial addition to supermarkets” (Forgan B 2020); like robots answering simple questions, collecting data and freeing workers from routine tasks. If such robots are advantageous to an organisation and to the community by assisting with an everyday (yet important) task like grocery shopping, we determined we could create a more innovative robot, like the MARK214, with an increased communication capability and other higher-order functions. MARK214 can also deal with some of the problems created by COVID-19. The robot’s personal shopper and store cleaning/sanitising functions helps protect the vulnerable from this disease.

In the years to come, customers can hope to see their in-store experience fusing considerably more computerized functionalities, similar to versatile standardized identification examining of items that calls up surveys, value examinations and modified blending suggestions dependent on dietary inclinations and buy designs.

Individual Reflection and perspective on pitch concept

I was very happy with how our team collaborated overall, we all worked as a team, fairly and kindly. We communicated quite well and everyone was brainstorming ideas from the beginning to help come up with what is MARK214. Our pitch concept had good feedback, however, I like our concept, I think that we could of made it more unique from the start and did a bit more research on robot shoppers. Our tutor point3ed out to us in our pitch feedback that amazon had a similar product going on which we were unaware of before hand. I believe that with added research and information, our product could have been slightly more innovative and unique to our pitch audience. However, in saying this, taking this feedback in from task 1, we added elements to our robot such as mobile app connectivity, uber linking etc. we developed quite an innovative product that was different from other robotic shoppers out there. I am happy with how everything turned out. I believe that the DA video will offer some promotional insight and the words and statements I used are marketing credentials that will hopefully strike a wider audience and get our product to be heard!

References

Reyes, M, Meza, I, Pineda, L 2019, Robotics facial expression of anger in collaborative human–robot interaction, SAGE, vol. 16, no. 1, 6 January, viewed 12 May 2021, <https://journals.sagepub.com/doi/10.1177/1729881418817972>.

Forgan, B 2020. ‘What Robots Can Do for Retail’, Harvard Business Review, 1 October, viewed 11 May 2021, <https://www.google.com.au/amp/s/hbr.org/amp/2020/10/what-robots-can-do-for-retail>.

AMONG US: THE BOARD GAME | BCM300 ALTERNATIVE ASSESMENT

Click HERE to watch my pitch video

Personally I love board games, you can never get board of a great game. However, how do games accomplish this? How are we so involved in these board games? This involvement can be accomplished in several ways:

  • Intuitive Gameplay
  • Meaningful Decisions
  • Variety in Gameplay
  • Defined Purpose

HOW TO PLAY (Among us: The Board Game)

To start, all colours must be in a circle in the meeting room around the emergency button whilst players gather around a table. Everyone must choose a colour and a task card to be kept secret (3 tasks). On the board, there will be a shuffled mix of the crewmate and imposter cards and a small pile of the dead body markers face down. Each player must chose a shuffled card, take a took, and keep it a secret. To start the game, the eldest person must ask everyone to close their eyes. Once all eyes are closed, they must ask the imposters to open their eyes so they can see who each other are so they will not kill each other, all eyes will be closed again. Each person will take their turn in age order (eldest to youngest). Once a player has finished their turn, they can simply click their fingers and everyone will close their eyes again and the next person will take their turn. Each player has two emergency meetings, they can call this at anytime. If an emergency meeting is called or a dead body is reported, the player who called it must return everyone’s character token to the meeting room. The play board will have 24 tasks indicated by numbers in each room.

Imposter Play

The imposter will role both die, one white and one black die, the highest role on either die will be played. The imposter must move according to the dice roll and will follow the square girds marked on the board. They can move to any space on the board since they do not have any tasks. If they reach a crewmates token, they can make a kill by placing a dead body token underneath their token and then have the choice to vent in another room if there is a vent.

Crewmate Play

A crewmate will roll both dice but follow the dice roll of the 6 sided white die despite it being a higher or lower roll then the black one (only imposters have that power). They will also follow the square grids on the board and try to make it to their first task.  If they did not roll high enough, they will have to wait for their next turn. When a body is reported, simply yell out “MURDER”.

Voting (Anonymous and non-anonymous)

After decision time has ended, each player will cast a vote by getting a piece of paper and writing down a colour and placing it in a hat. Highest vote will be out, once voted out, they player will place their player card face up to reveal if they were a crewmate or imposter. You can also play the voting non-anonymously where’s everyone goes in a circle saying out loud who they will like voted off.

RULES

There will be 8 crewmates (3 tasks each), and 2 imposters

-Do not open your eyes unless it is your turn or told to do so, or an emergency meeting is called, or when a body is reported. Only one person is to open their eyes at a time when playing their turn.

-No talking unless in an emergency meeting

To call an emergency meeting, just yell out “Emergency Meeting.” (Emergency meeting is timed at 2 minutes)

If you are killed, you must lay your character colour on their side for the rest of the game (ghost). For the rest of the round, you are not allowed to move your piece. Ghost movement; can move up to 12 spaces. Ghosts cannot take part in any discussions.

Crewmates must role both die, but only go by the number rolled on the 6-sided die when taking their turn.

Each player must follow the grid spaces on the playboard. However, both die roles matter to the imposter; their movement ability is the maximum roll of either die. 

Imposters can jump to either blue vent on the board when landed on one or after killing a dead body.

When a crewmate completes their task, they must use their marker to fill in their task number on the whiteboard task bar.

A crewmate can check if another crewmate is dead by leaning on their space and checking underneath their token if there is a dead body marker. This is to be played only on your turn.

Imposters can self report on their turn and call emergency meetings. Crewmates do not have to report bodies.

What type of play is involved? (Lecture Wk 1)

Having a read through the lectures and other internet sourced materials, I came across multiple different types of game plays. Looking at the motives and objects for my Among us board game, I can confidently say that my board game falls under the category of Hidden Traitor game. Hidden Traitor games usually involve a group of players on a separate team against another, which is just like crewmates and imposters. They are usually played in larger groups and requires “players to question the loyalties motivations of others (Truong, 2021).” This incorporates everything Among us is about including lying, betrayal and lots of broken alliances, even with the ‘marinating’ of others. These type of games can be quick and fast paced, even though among us can sometimes be a lengthy game or end very quickly, it is extremely addictive and can be played over and over again which is why I believe this board game falls perfectly under the category of Hidden Traitor games for type of game play.

Crowdfunding

As mentioned in my target audience, twitch users would find the board game version very interesting and would defiantly want to test it out. Since the digital version is so popular, there is no doubt in my might that this would be of high interest to popular twitch users. Hence this, I could profit from showcasing this board game on the twitch streaming website and also benefit from paying popular users to review my board game and help raise small amounts of money from a large number of people. This would help bring the among us board game become more mainstream  and hopefully save up enough profits to create multiple production and sell the game in shopping centres and other places that sell board games such as Toymate.

References

Truong, B., 2021. Exploring the Different Types of Board Games + REAL Examples 2021. [online] Game Cows. Available at: <https://gamecows.com/types-of-board-games/>

[Accessed 1 June 2021].

Jones, C., 2020. Among Us Theory: What Impostors Really Are. [online] ScreenRant. Available at: <https://screenrant.com/among-us-lore-impostors-origin-theory-alien-parasite/&gt;

[Accessed 2 June 2021].

Post 1 | Peers Comments

#BCM325

In this blog post, I will be reflecting upon the comments I made on 3 other beta presentations and the comments made on my own.

First Comment

JUST CHARLEA

https://justcharlea.wordpress.com/2021/05/07/beta-than-ever/comment-page-1/#comment-280

I really enjoyed Charlea’s beta prestation and whole DA concept and plan, it was interesting and engaging in every way. Incorporating her uni work with her personally, outside of uni work is cleaver and makes it a whole lot easier, she used it very effectively to her advantage and came up with a great beta. Her concept is unique and different which is why I believe it is engaging and catches your attention right off the bat, in the first 30 seconds, I wanted more and I was drawn in. I look forward to seeing the final DA.

Second Comment

Perspective Photography – Charloltte Pierro

https://perspectivephotography.home.blog/2021/05/06/bcm325-beta/comment-page-1/#comment-937

I really liked Charlotte’s idea and where she desires to go with it, her determination is great and I can see that even though she is not 100% sure of where things are heading, she defiantly has some great platforms for audience feedback. Her platforms of choice are great, especially reddit, although, I suggested to her to limit her plate a little as I believe that she has given herself a little too much to do. I suggested to cancel the blog posts and just focus on YT video essays 3-5min as she wanted to do both as well as reddit posts. I also would’ve liked to see a bit more information and background research on cloning itself. She suggested focusing on human and animal cloning and I also suggested that even though both are great (even gene cloning), that she should maybe focus on one as each topic of cloning has a lot of information and may be hard to put into 3-5 video essays unless each one was on a different type of cloning. She didn’t quite make that clear in her beta but that could possibly be her plan if it weren’t already. She also mentioned that she struggled to find information on cloning in the lecture materials, so I suggested to her an article which is a fact sheet in both human and animal cloning which she may find helpful. Overall, I am intrigued to see where it goes and what the finished DA will look like!

Third Comment

Mills – Amelia Raffo

https://ameliaraffo.wordpress.com/2021/05/07/beta-where-art-thou-in-future/comment-page-1/#comment-842

I really liked Amelia’s idea, it is well developed, her beta presentation was structured nicely and she seems to be going well with everything moving forward. I found this concept was unique and an interesting read, I linked an article about the future of VR in art which included a great example she could use as a reference for the future. Something I would suggest and like to see and another student suggested as well was to include screenshots of an operational prototype. This is great, I loved the beta and pitch, I look forward to seeing the final DA.

My Feedback

https://gracemaryb.blog/2021/05/11/fashion-fever-the-future-of-fashion-beta/#comment-17

I received one comment on my beta presentation by Weng, she seemed to be interested in my concept from the start and I was very happy to know that it was intriguing. She seemed to not know about the key brand I am studying which is SHEIN which is not a bag thing at all, it just means that the information I am providing is in fact informative. This will be more so interesting to people like Weng who haven’t heard of the brand before because generally learning about new things is exciting and interesting drawing my audience in. She suggested me an article about the prior rapid production and waste in the fast fashion history steering away from the updated and fast producing products you see now days. I looked into this article and it is always helpful to gather even more information on unethical practises and to see where and how fast fashion really started.

Thanks

Post 4 | Tweet Curation

#BCM325

In this blog post, I will be critically self-reflecting on the live-tweeting curation process through weeks 6-12. I will also be reflecting upon my previous tweeting curation and how I have improved since then, what I have changed and if my goals were achieved. Furthermore, I will be commenting on my tweet feedback in regards to comment, likes and reposts.

Reflection from the last tweet curation; (click HERE for Blog 1, Pt.1) 

From my last blog post, I mentioned that moving forward, my goals were to focus on improving my audience interaction and being more engaging with my peers. I planned to achieve this by incorporating more GIFS and images embedded into my tweets. I also took into account the length of my previous tweets and I stated in my last blog post that I would like to create more lengthy tweets involving more questions for my audience to respond to, leading to higher interactions. I definitely took note of this moving forward into my tweeting curation for weeks 6-12 and I have noticed a drastic change when I changed the tweets to be more question based instead of being open ended and informational tweets.

I still would tweet using sourced information but it wasn’t my main priority this tweeting curation block, I wanted to focus on more interactive elements that would engage my audience more. I did run into a slight issue with article sourcing regarding plagiarism which I will talk about further in my week 9 reflection. 

Week 9

In week 9, these goals that I set for myself were achieved throughout weeks 6-12, however, this was the week I gained the highest interactions. We watched Alita: Battle Angle, which was personally my favourite science fiction film, other than Blade Runner in week 6 this semester. In week 9’s lecture, we talked about cyberculture including cyborgs, androids and robots relating to our chosen film. The main questions I saw surfacing on twitter on this film during the live tweeting, were questions surrounded by Alita herself and whether or not she is in fact ‘human’. Here are some tweets that raised the questions surrounding this topic that I have retweeted and some of my own tweets. 

https://twitter.com/kimliaa_/status/1390107409507516419

https://twitter.com/lorenafarreras/status/1390100005545861123

These next three are responses in regards was a response to my own original tweet 

https://twitter.com/hayden_curley/status/1390117514949001218

https://twitter.com/TakeOnAny/status/1390174900632133634

https://twitter.com/Foxfire40900590/status/1390198529646280707

This third response to my post was by Foxfire, he made a very interesting and real comment which made complete sense if you think about it. His comment made me think back to week 9’s lecture and a comment that was made by the lecturer in regards to cyborgs. 

“Prosthetics are a common way of understanding the cyborg, because to the able-bodied person the idea is that technology can stand in for the natural human body, but in reality we are already cyborgs…

“Understanding that we are already cyborgs is the first step for understanding the cyborg.” 

Here is the post that started it all

https://twitter.com/GraceMaryB1/status/1390109120422760450

This was one of my highest interactive posts with 38 likes, 8 retweets and 3 comments.

These are some more examples which are really good examples of how I enhanced interaction with my audience through less informative text and more questions and polls. 

https://twitter.com/GraceMaryB1/status/1390113696668520449

This tweet was my favourite with the highest engagement tweet of week 9 and was very fun to see the reactions, retweets and comments to this post. 

https://twitter.com/GraceMaryB1/status/1390117897750466571

Below you will see my engagement with other uni students and how my goals for the tweeting curations have succeeded in my aim for audience interactions. 

I had a bit of an issue in regards to using internet sourced information to curate some of my tweets that were not original. My tutors brought this issue up in regards to copying word for word without using quotation marks or not linking the source. I took their notes for the future and moving forward I will be more aware of plagiarism and will try my best to use more original tweets such as the ones linked above and link to the sources. 

Here are some final tweets that didn’t do so well:

Overall, looking back at my critical evaluation of week 9 and how I went with my tweeting curation between the weeks of 6-12, I can say with confidence that I definitely improved and achieved my goals. From my first curation blog post to this post, I improved by taking more notes and paying more attention to the lectures, providing more GIFS, images and memes for a more light-hearted, interactive approach. In doing so, I created higher engagement and discovered new perspectives. I found it very different from my first curation although it was a more enjoyable and better experience.

Thank you

BCM300 | Assessment 1, Pt.2

So I am very certain that many of you have heard of or even played the digital online, addictive game, Among Us. If so, can you imagine Among Us being transformed into a board game? I sure can, why you may ask? I didn’t give myself the opportunity to be a part of a group for the group component of this subject and upcoming assessment tasks due to absence. In saying this, I contacted subject coordinator and tutor, Chris Moore, and we both agreed to arrange my own personal assessment to make up for the group project. After brainstorming with a few ideas, I was given the choice to either create a brand new board game or to give a review on an already pre-existing one. Unfortunately, I couldn’t do the digital popular version Among Us, although, when my tutor and subject coordinator came up with the great idea to transform this popularized game into a board game, I quickly became on board with the idea. Although, this will be a challenge, I am more than excited to start transforming the digital version into a board game and I have great instincts that this will not only be a challenging assignment to remember, but will be of great interest to multiple audiences, such as my fellow university classmates in this subject.

To be honest, my contribution to this class may have been little and unbalanced, although moving forward, I aim to focus solely on my Amung Us tranformationative board game and my final Dossier due in week 13. I can’t speak much on my contribution in a group setting for the group projects as discussed earlier due to the reason given, although, I would like to use this assessment task wisley and talk about my individual contribution to this class discuss what I plan on doing moving forward in regards to my personal replacement assignment on Among Us.

My individual contribution has been little as mentioned earlier, due to work commitments and travel implications, I haven’t been able to attend in-class discussions. Since the start of the semester, I have been attending online discord sessions when I can on a Friday at 8:30am. I have been listening to upcoming assessment tasks and what is expected of me. I have tried my best to include myself in the online discord chats and discussions. Last week, we had to give feedback to groups on campus in the classroom printing out materials for their project. I did contribute some feedback to the group’s projects. One of the comments I mentioned in the discord chat when the tutor asked for feedback was to change the font and colour of their instruction manual to be more viable and bold as it was a little difficult to read. Moving forward, I will try my very best to be more attentive and talkative during class discussions whilst providing feedback to my fellow classmates doing the group projects.

Save 20% on Among Us on Steam

At its centre, Among Us is a game about teamwork, where you cooperate to sort out who can and can’t be trusted inside the gathering of players. This can be an advantage as it helps sharpen children’s rationale and social abilities, particularly during when children might be stuck at home and needing socialization. Even though I am not personally contributing to a group project, the game itself is all about team work and communication, which I believe fits in perfectly with the subject and this assignment. Among Us is essentially a game of survival, where you either need to cast a ballot off all the imposters and complete every one of the tasks, and the imposter needs to execute the entirety of the crewmates or prevent them from finishing the assigned undertakings to win. To convert this into a board game, I think my biggest challenge will be how to set up this board game so there is anonymous killings, in other words, how will the imposters make a kill through on a board game layout without the crewmates knowing. I need to establish a layout where characters can move about freely, also, I need to think about how will timing work with emergency meetings? How will voting ballads work? There are a lot of components that are essential in Among Us digital that I need to transform onto board game format.

I already have gathered a few ideas such as: 

  • Having small white boards handed out to each player to cast a vote and put into a hat where a host will then read out the votes and take a tally. 
  • At the beginning of a game, to establish who is the crewmate and who is the imposter, I can have cards that each person will select randomly and secretly to determine their role. The players can decide amongst themselves whether they would like to play with 1, 2, or 3 (Max) imposters. 
  • The online version offers anonymous or non-anonymous voting. For non-anonymous voting in this board game setting, instead of placing votes into a hat or box, they can be played on the table for everyone to see. 
  • Since we are playing a board game and not a digital game, to know if you voted out the right person or not, when a person is voted out, they will reveal to everyone their card in the beginning where their role was determined. 
  • I will create task cards with a tick of boxes that are laminated so they can be wiped off when crossing or tickling a task off once completed
  • Possibly having 3 board game layouts to cater for the different scenes you can choose on the online version (this is only if I have enough time, otherwise I will stick with the classic board game layout and setting).

I hope this sounds intriguing to everyone and it is something that would be of interest to others, I know this is something I look forward to creating.  

Thank you.

Fashion Fever | The Future of Fashion: BETA

IF YOU HAVEN’T ALREADY WATCHED MY PITCH VIDEO, CLICK HERE TO LEARN WHAT MY DA IS ALL ABOUT; AND IF YOU WISH TO WATCH THE FIRST VIDEO ESSAY OF MY SERIES ‘THE FUTURE OF FASHION PT.1, CLICK HERE

BACKGROUND REASERCH

Week 4’s Soundcloud podcast offers insight into “Ethical Foundations of Futures Studies”. It mentions that “Futures Studies asks questions about the ethical foundations of its research: “Why, for example, is a sustainable society better than an unsustainable one?”.  Annie Radner Linden paper talks about ethical foundations of research and the difference between a sustainable society vs an unsustainable one. She also talks about in Chapters 1-3, about the future of fast fashion and the history behind it which massively helped me in my first video essay and used her paper as a main academic source. “The focus on analysing fast fashions global commodity chains or supply chains leaves out the material culture that surrounds this industry’s unique phenomenon of disposable clothing (Linden, 2016).”

This paper from 2005 ‘China and Italy: Fast Fashion versus Prêt à Porter’ https://www.tandfonline.com/doi/abs/10.2752/136270405778051527 discusses the complex relationship between these two huge influences in the fashion production industry and movement towards a new culture of fashion. This will be another academically sourced article that will assist me in creating my final 2 video essays moving forward as part of my research.

REFERENCES

Linden, A., 2016. An Analysis of the Fast Fashion Industry. [online] Digitalcommons.bard.edu. Available at: <https://digitalcommons.bard.edu/cgi/viewcontent.cgi?article=1033&context=senproj_f2016&gt;

[Accessed 10 May 2021].

Segre, R., 2015. China and Italy: Fast Fashion versus Prêt à Porter. Towards a New Culture of Fashion. [online] Taylor & Francis. Available at: <https://www.tandfonline.com/doi/abs/10.2752/136270405778051527&gt;

[Accessed 10 May 2021].

LIVE TWEETS | BCM325 Part B

BCM325 has first introduced me to live tweeting as I have not interacted in anything like this before and didn’t know what quite to expect. In week 5, due to the high intensity and popularity of live tweeting, we got #BCM325 TRENDING. It was something I was not used to but by the end of week 5 I got used to it.

In week 1, we watched Metropolis, a 1927 German expressionist science-fiction drama film presenting a highly stylized futuristic city where a beautiful and cultured utopia exists above a bleak underworld populated by mistreated workers. From my first live-tweet experience, the tweet from the movie Metropolis was blindly written. During the live-tweeting, I was reacting and interacting with other students tweets and through my evaluation of these tweets, I realised how in-depth some tweets were and the research behind it, pre-planned tweeting was the way to go. Heading into the weeks ahead, I made sure to pre plan my tweets ahead of time.

In week 2, we watched A Space Odyssey, a 1968 epic science fiction film produced and directed by Stanley Kubrick. Before heading into the live-tweeting, I made sure to do some initial research and pre-plan my posts before hand. After reading reviews, overall, this film was rated 87% rotten tomatoes. Personally, I am not the biggest Anime or science fiction film fan but, I did enjoy it.

In week 3, we watched WestWorld, a 1973 American science-fiction Western thriller film written and directed by Michael Crichton. I enjoyed this film more than I anticipated. This was the turning point for me as I gained more confidence to re-tweet, comment on others post and developing tweets of my own.

In week 4, we watched Blade Runner, a 1982 science fiction film directed by Ridley Scott, and written by Hampton Fancher and David Peoples. This was by far my favourite film and the only science fiction based film I decently enjoyed. I have seen this before but re watching it a second time, for the purpose of the live-tweeting, I understood the whole concept a lot better. This was probably my best week and the week I gained the highest interactions. Here are some of my tweets and interactions from this weeks live-tweeting session:

https://twitter.com/GraceMaryB1/status/1374871870172921856

https://twitter.com/GraceMaryB1/status/1374874173529489408

https://twitter.com/paigesutto_n/status/1377396733647364098

In week 5, we watched Ghost in the Shell,  2017 American science fiction action film directed by Rupert Sanders and written by Jamie Moss, William Wheeler and Ehren Kruger, based on the Japanese manga of the same name by Masamune Shirow. This was an interesting film I haven’t watched before, and the first Anime film of the semester. This week, I engaged more with others posts and focused less on my own, this is where I fell back a bit. Here are some interactions and a couple of my own original posts from this week:

Overall, I am getting used to the live-tweeting. Moving forward, I will develop longer tweets involving questions or polls to gain higher audience interactions. I will continue using research based tweets for most but will try to incorporate more GIFS and images.

Here are some other original tweets that didn’t gain as high of an interaction:

Thanks, G

Peer Commentary and Self-reflection | BCM325 Part A

In this post, I will be commenting on peers pitch videos and giving them feedback through a detailed response using suggested articles and reflecting on my own personal feedback I received on my pitch video and how I can improve my DA for the future.

My first comment I made was for Bella Creswick on her DA topic, Future Feed: How we will be eating in 2030

https://beesandbells.wordpress.com/2021/03/19/fortune-feed-pitch/comment-page-1/#comment-514

Bella talks about the future of food in 2030 and how we will be eating, what will have changed, and what new technologies could be invented?. I really liked her concept as it is unique and I haven’t seen anybody else do anything remotely similar so I am intrigued to follow along with her DA and see where it goes!

She intends on creating 3 video essays, similar to my DA, but also using Instagram as a platform to showcase her great cooking skills but for the main purpose of uploading her “fortune feast” to her Instagram page to gather two channels of feedback. I suggested Bella some articles on the adoptions of technologies such as 3D printing, lab-grown meat, robot chefs, the blockchain. This article by Christopher McFadden goes into depth on the adoption of these newer technologies and the effect of the environment. I believed that this could help her with the third video essay topic, “Environmental Projections”. I also suggested her another article by Dr Stuart Farrimond linking it to her second video essay topic on “Nutritional Feeds”. It talks about the future of nutritional changes and the future of tailoring foods to your genome in 2028.

My second comment was for Hayden Curley on his topic, Sustainable Footprint talking about humanities impact on the environment and in particular, what effect the human consumption will have in 10 years time.

https://curleyh.home.blog/2021/03/19/sustainable-footprint-pitch/comment-page-1/#comment-5https://curleyh.home.blog/2021/03/19/sustainable-footprint-pitch/comment-page-1/#comment-53737

I especially loved listening to Hayden’s pitch due to the music in the background, also the fact that it was all very concise, well spoken and well-structured. I suggested him a scholarly article and an article on 10 different environmental films to inspire him moving forward in his DA and hopefully gather some useful research between the two. I could tell that he was very passionate about the topic and that he is genuinely interested in his chosen topic. I look forward to see where his DA goes!

My third and final comment was for Casey Erin on her DA, The Million Dollar Idea: The Future of Cryptocurrency.

I found her DA topic interesting but also a tricky one compared to the others I evaluated. Even though there is a lot of information and articles on this certain topic, I could tell that Casey is struggling a little on how to formulate and how she would structure all the information together for a DA project. I suggested her some articles and a link to a video by the VISA CEO to hopefully give her some extra background research and extra reliable information to kick start her DA!

On another note, here are some of the comment suggestions made on my own pitch video:

Inside the Ugliness of Fast Fashion | BCM325 DA Pitch

A lot of the comments made mentioned the unclear note of past, present and near future and suggested to just stick with focusing on the future fast fashion but possibly going into a bit of depth in mentioning the history of fast fashion. Many believed that this would help me to understand the topic a bit better and understand it on a more in-depth level the target audience wouldn’t necessarily think about. They also said that it would help me to talk about findings regarding the future of fast fashion as I can relate back to the history of fast fashion and talk about the changes made and what can be done for the future. Some suggested really useful and interesting articles on the past history of fast fashion that I will defiantly look into. Moreover, pretty much everyone that commented was interested and intrigued in my topic as a lot of fast fashion brands, especially SHEIN always pops up on their Facebook page. Some didn’t know some brands they loved are labelled as a fast-fashion retailer such as Zara. It was interesting and exciting going through all the comments I received on my page and after going though them all and evaluating others blog, I will defiantly be making minor changes to my DA project moving forward and taking in all suggestions making improvements for success.

Thanks, G

BCM303 | PART A

The world of marketing has consistently intrigued me, the process of creating an entire campaign around a specific item or administration that attracts new audiences or recapture an existing audience is a skill I’ve endeavoured to acquire. A few of these abilities incorporate relational, inventive and innovative abilities however above all; cooperation capacities. In this case study, I will be critically outlining and evaluating specific examples of professional collaboration strategies and approaches used in the media in regards to small business marketing. To be able to accurately attempt this, I will be interviewing a working professional inside the Marketing and Social media field to comprehend and assess their particular procedures and strategies when collaborating. while teaming up. 

ABOUT THE COMPANY

I will be critically analysing the graphic design marketing and collaborative work of Christopher Doyle & Co, an independent creative studio based in Sydney. The company helps create intelligent and thriving businesses, governments and communities. They use their marketing abilities to promote and bring insight on their company image and what they are trying to do. The businesses expertise’s focus on brand identity, including visual and verbal character, naming and creative design,  campaigning and collaborative work and advanced plan. They are known to collaborate with journalists, strategists, photographers, motion designers, influencers, as well as developers and engineers to work with an assorted scope of organizations and brands across different stages. The company strives to deliver on the promise of technology and human integrity. The company also helps to create intelligent and thriving businesses, governments and communities. They use their marketing abilities and popular social status (35.4k on Instagram), to promote and bring insight on their company image and what they are trying to achieve. Dole states: “We want to create work that communicates. Work that is appropriate. Work that is considered, accessible and unique. Work that helps make things simpler and smarter. We want to make products and brands more helpful, more beautiful, and more fun. We want to think before we act. We want to work with people, not for people. We want to be part of change” (Christopher Doyle & Co., n.d.). 

CHRISTOPHER DOYLE

I will be interviewing Christopher Dole, the company’s founder of Christopher Doyle & Co, an internationally recognised designer with over 18 years experience. Doyle has worked at some recognised Australia leading brands and design agencies. His design work has won Nemours local and international awards, as well as being globally used as the basics for educational material. He also appeared in feature articles for Desktop Magazine, creative Review and Grafik Magazine. In 2011, his work was selected to be incorporated into the Graphic Design exhibition co-organised by the Walker Art Centre in Minneapolis and the Cooper Hewitt, Smithsonian Design.

COLLABORATIONS

Christopher Doyle & Co have collaborated with many universal brands such as Spotify and worked with clients such as Deluca Coffee, Tom Mark Henry and The Institute of Many.

INTERVIEW QUESTIONS

INTERVIEW QUESTIONS

  1. How did you get started in your career? 
  2. Who were the biggest influencers/motivators in your life? 
  3. Why is this field of work of interest to you and how did that interest initially spark? 
  4. What’s your favourite collaboration project and why?
  5. What was your proudest moment?
  6. Has there been a time where you were responsible for setting strategic vision and overseeing a team to execute it? What were the results?
  7. What advice would you give to somebody who wants to start their own business?

GMB

REFERENCE

Christopher Doyle & Co. n.d. Home — Christopher Doyle & Co.. [online] Available at: <https://christopherdoyle.co/>

 [Accessed 27 March 2021]