What is Fast Fashion?
Fast Fashion is clothing that are byproducts from textile factories sold in high quantity at low prices.
It is cheap, trendy and fashionable clothing that samples inspiration from the catwalk or superstar culture and transforms them into pieces of clothing in high street stores dangerously fast to satisfy shopper need. The thought is to get the most current styles available as quick as possible conceivable, so customers can eat them up while they are still at the tallness of their prevalence and afterward, unfortunately, dispose of them after a couple of wears. It plays into the possibility that outfit rehashing is a style tactless act and that on the off chance that you need to remain pertinent, you need to brandish the most recent looks as they occur. It frames a critical piece of the harmful arrangement of overproduction and utilization that has made style one of the world’s biggest polluters. Before we can approach evolving it, we should investigate the set of experiences (Rauturier, 2020).
I intend to create 3 video essays posted on YouTube for my Digital artefact, exploring various topics surrounding my topic of fast fashion, focusing on the brand SHEIN. I am a creative person and enjoy video editing, I thought what is a better platform to use to present my DA better than YT. It gives me the freedom to showcase my research very freely and visually. I also believe that this is a very popular and relevant platform that many users engage with on a regular basis.
Some of the topics and issues I will be addressing throughout the video essays include:
- Production in China
- How does fast fashion affects our economy?
- SHEIN brand (The future of SHEIN)
- Environmental factors
- The future of fast fashion
- Fast vs ethical fashion (cheap vs expensive)
I have created a schedule to visually plan out how I want to release each part of my DA going forward from my Pitch. With a very visual plan out I can clearly see the breakdown of the next 11 weeks and the time frames for each task.
So, with all that being said, how much do you think you know about fast fashion?
Have you ever heard of SHEIN?
If yes, are you a fan of the brand or not? Why?
If you know any other ethical or non ethical brands that I may not have mentioned yet, feel free to leave a comment below.
Share your thoughts below
Maberry, S., 2020. The 15 Worst Fast Fashion Brands to Avoid in 2021. [online] ZEITGEIST. Available at: <https://wearzeitgeist.com/blogs/hearsay/fast-fashion-brands-to-avoid> [Accessed 18 March 2021].
Stat: The Industry revenue is expected to rise at an annualised 1.1% over the five years through 2019-20, to $1.8 billion
Ibisworld.com. 2020. IBISWorld – Industry Market Research, Reports, and Statistics. [online] Available at: <https://www.ibisworld.com/au/industry/fast-fashion/4172/#:~:text=Fast%20Fashion%20in%20Australia%20industry%20trends%20(2015%2D2020)&text=Industry%20revenue%20is%20expected%20to,%2D20%2C%20to%20%241.8%20billion.> [Accessed 19 March 2021].
Rauturier, S., 2020. What Is Fast Fashion?. [online] Good On You. Available at: <https://goodonyou.eco/what-is-fast-fashion/>
[Accessed 31 March 2021].